See another Dutch Stayfree panty pad ad, from 1972.
See belts, underpants
and suspenders. See a prototype
of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page
 
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Stayfree menstrual panty pad ad, the Netherlands, November 1973, in
Knip magazine
In the early 1970s the American Stayfree and New
Freedom pads introduced the modern era in sanitary napkins. They no
longer required a belt or complicated underpants (or suspenders!!)
to hold them in place, but used a sticky strip to fix it to the crotch of
panties.
Read a discussion of this ad and see another
Dutch Stayfree panty pad ad, from 1972.
A Dutchman generously sent a better scan, below, of the ad that Margot
van Mulken kindly sent me, one of scores, along with some original ads as
part of the research for her article "De verpakking van maandverband:
De ontwikkeling van retoriek in tijdschriftadvertenties" in Tidschift
voor Genderstudies, 2005-1.
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See another Dutch Stayfree panty pad ad, from 1972.
See belts, underpants
and suspenders.
See a prototype of the first Kotex ad.
© 2007 Harry Finley. It is illegal to reproduce or distribute
work on this Web site in any manner or medium without
written permission of the author. Please report suspected
violations to hfinley@mum.org
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