See the same ad from the U.S.A., 1938, with
slightly different text.
More Tampax ads:
Ad Aug 1965 - actress
Susan Dey ad, 1970 -
gymnast Mary Lou Retton
ad, 1986 - ad "Are you
sure I'll still be a virgin?" Feb. 1990 -
ad (British, nude) 1992
- Tampax sign (World
War II) - ad,
British, 1994 (the thong advantage)
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
The Museum of Menstruation and Women's Health
Pad Ads Ever:
Modess . . . .
Excerpts from"A Company That Cares:
One Hundred Year Illustrated History
of Johnson and Johnson" by Lawrence
G. Foster (1986).
It's strange that the book doesn't
mention maybe the most famous
photographer (artistically, anyway) to
photograph ads in the Modess
. . . . because series: Diane
Arbus. This was before she took the
pictures she became famous for, those
unsettling portraits of marginalized
people. Maybe the company didn't want
her pictures - and suicide -
associated with the brand.
As you will see here, more
words did push their way in to the ad
text. But the combining of an
unmentionable product with such beauty
was, and is, almost unheard of (but
see early Kotex
A Dutchman kindly sent these scans
from his copy of the book.
See more ads in
this series here.
See a Modess . . . .
dispenser from the Smithsonian
Institution, in Washington, D.C. (U.S.A.).
END of Modess book
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