American Meds tampon and ad, 1967 - American
Meds ad, 1941
And read Lynn Peril's series about these
and similar booklets!
See more Kotex items: First ad
(1921) - ad 1928 (Sears and Roebuck catalog)
- Lee Miller ads (first real person in amenstrual
hygiene ad, 1928) - Marjorie May's Twelfth Birthday
(booklet for girls, 1928, Australian edition; there are many links here
to Kotex items) - Preparing for Womanhood (1920s,
booklet for girls; Australian edition) - 1920s booklet in Spanish showing
disposal method - box
from about 1969 - "Are you in the know?"
ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads for Teenagers main page
 
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Ad for Meds tampons (9 December 195?, The
Australian Women's Weekly)
The American company Johnson & Johnson produced Meds tampons from
the 1930s to the 1970s. This ad seems to reflect a common theme of its sister
Modess advertising (also from J & J): fashion.
Even though she is doing the wash, she imitates the women in many Modess
ads that emphasize the pad's suitability with nice
clothes rather than strong action, which tampon ads usually stress; she
isn't playing tennis, for example, which a tampon ad could and would show
and she certainly isn't swimming, that bête noire of pad ads. But
the fact that she is not just standing, looking pretty, does reveal the
ad's sensitivity to the advantage of tampons.
The supreme example of this is the decades-long series of Modess
. . . . because ads that had little text and showed a beautifully dressed
woman, immobile. They are maybe the most elegant of all menstrual-products
ads.
My thanks to an Australian friend of this museum
for this ad!
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American Meds tampon and ad, 1967 - American
Meds ad, 1941
© 2000 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or medium without written permission
of the author. Please report suspected violations to hfinley@mum.org
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