More ads for teens (see also introductory
page for teenage advertising): , Are you in the know? (Kotex napkins, 1953, U.S.A.), Are
you in the know? (Kotex napkins and belts, 1964,
U.S.A.), Freedom (1990,
Germany), Kotex (1992,
U.S.A.), Pursettes
(1974, U.S.A.), Pursettes
(1974, U.S.A.), Saba
(1975, Denmark)
See how a woman wore a belt in a Dutch ad.
See a classy 1920s ad for a belt and the first
ad (1891) MUM has for a belt.
See how women wore a belt (and in a Swedish
ad). See a modern belt
for a washable pad and a page from the 1946-47 Sears catalog showing a great variety.
More ads for napkin belts: Sears,
1928 - modern belts - modern washable
- Modess, 1960s
Actual belts in the
museum
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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Ad for Vania menstrual tampon and panty pad, France, 1991
The French also aim advertising for menstrual
hygiene at teenage girls. These two pages are a personality quiz, at left,
and a contest with neat prizes, such as the jacket the girl is wearing;
just answer the question in the yellow box correctly.
But the interesting thing for me is the use of English
in a country that is very concerned about the purity
of its language.
The brand of the tampon and panty pad is Vania Girl's.
Elsewhere we see the word look. I was under
the impression that there were legal restrictions in France on the use of
foreign words.
Some German ads for girls use even more English.
I think it's to give the impression of being modern,
but it still amazes me.
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Are you in the know?
(Kotex napkins and Quest napkin powder, 1948, U.S.A.), Are
you in the know? (Kotex napkins and belts, 1949,
U.S.A.) See some Personal Products booklets
for girls
© 1997 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or medium without written permission
of the author. Please report suspected violations to hfinley@mum.org
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