See the riveting ad for the German Carefree panty pads of 1990 and the colorful Carefree panty pad for American teens. See German and Dutch booklets for pubescent girls.
See early tampoms Dale, Wix and B-ettes and a bunch of other earlier ones.
See San-Nap-Pak sanitary napkin ads from 1932 and 1945 and Ads for teenagers. See the roughly contemporary Cashay tampon, box, instructions. (Procter & Gamble donation, 2001), and
Dale (U.S.A., 1930s?-1940s?) Tampons, box, instructions. (Procter & Gamble donation, 2001)
And, of course, the first Tampax AND - special for you! - the American fax tampon, from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates)
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Ad for Carefree pantiliner (Slip-Einlagen), Mädchen magazine (1981, Dr. Carl Hahn GmbH, Germany)

I don't remember if American manufacturers have advertised panty pads for vaginal secretions other than menstruation from girls in early puberty but the Germans have - covering all the bases, I guess. The Germans and northern Europeans tend to be much more open about menstruation (and sex). This ad appeared in a magazine called (translated) Girl (interestingly, there is a German magazine for girls called Girl, the English word, showing the stylishness of English), for girls, so remember that young girls were reading these ads, not their mothers, unless on the sly.

The next three ads treat secretions before the first menstruation, irregular periods before a steady cycle has been established, and secretions between periods, all aimed at girls in early puberty. I'll translate each.

[Headline, below]
Many young girls have [vaginal] secretions before the first menstruation. Carefree pantiliners help with that.

[Smaller text]
"A few years before the first menstruation the production of sex hormones starts in the body. At the beginning in small quantities then slowly increasing, they cause the sexual development. Until the complicated interplay of the hormones has finished there frequently can be [vaginal] secretions. Many young girls have leuchorrhea [a white discharge] before the first menstruation. It can be so heavy that it completely soaks panties and jeans. To keep the 'intimate area' [my quotes] hygienically clean and dry it's good to wear a light panty protection: Carefree pantiliners. They're highly absorbent and moisture can't penetrate the bottom side. And because they're so extremely thin and soft they're really comfortable. An extra wide adhesive strip holds them securely in the panties and they don't slip and lose their shape. Carefree pantiliners let you feel fresh and well groomed. Every day.

And for all girls who would like a pleasant scent there's Carefree with deodorant.

[Big words at bottom]
Carefree Pantiliners. The hygienic panty protection for every day.

The ad measures 8 x 10 5/8" (20.5 x 27.1 cm).

NEXT: Carefree ad #2, Carefree ad #3 - see a later German Carefree ad - an American Carefree ad -
an ad for Carefree tampons - See San-Nap-Pak sanitary napkin ads from 1932 and 1945 and
Ads for teenagers. See the roughly contemporary Dale tampon, and very early Tampax and fax.
See German and Dutch booklets for pubescent girls.

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