See early tampoms Dale, Wix
and B-ettes and a bunch
of other earlier ones.
See San-Nap-Pak sanitary napkin ads from 1932
and 1945 and Ads for teenagers.
See the roughly contemporary Cashay tampon,
box, instructions. (Procter & Gamble donation, 2001), and
Dale (U.S.A., 1930s?-1940s?) Tampons, box, instructions.
(Procter & Gamble donation, 2001)
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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Ad for Carefree pantiliner (Slip-Einlagen), Mädchen magazine (1981,
Dr. Carl Hahn GmbH, Germany)
I don't remember if American manufacturers have advertised panty pads
for vaginal secretions other than menstruation from girls in early puberty
but the Germans have - covering all the bases, I guess. The Germans and
northern Europeans tend to be much more open about menstruation (and sex).
This ad appeared in a magazine called (translated) Girl (interestingly,
there is a German magazine for girls called Girl, the English word, showing
the stylishness of English), for girls, so remember that young girls were
reading these ads, not their mothers, unless on the sly.
The next three ads treat secretions before the first menstruation, irregular
periods before a steady cycle has been established, and secretions between
periods, all aimed at girls in early puberty. I'll translate each.
[Headline, below]
Many young girls have [vaginal] secretions before the first menstruation.
Carefree pantiliners help with that.
[Smaller text]
"A few years before the first menstruation the production of sex hormones
starts in the body. At the beginning in small quantities then slowly increasing,
they cause the sexual development. Until the complicated interplay of the
hormones has finished there frequently can be [vaginal] secretions. Many
young girls have leuchorrhea [a white discharge] before the first menstruation.
It can be so heavy that it completely soaks panties and jeans. To keep
the 'intimate area' [my quotes] hygienically clean and dry it's good to
wear a light panty protection: Carefree pantiliners. They're highly absorbent
and moisture can't penetrate the bottom side. And because they're so extremely
thin and soft they're really comfortable. An extra wide adhesive strip
holds them securely in the panties and they don't slip and lose their shape.
Carefree pantiliners let you feel fresh and well groomed. Every day.
And for all girls who would like a pleasant scent there's Carefree
with deodorant.
[Big words at bottom]
Carefree Pantiliners. The hygienic panty protection for every day.
The ad measures 8 x 10 5/8" (20.5 x 27.1
cm).
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NEXT: Carefree ad #2, Carefree
ad #3 - see a later German Carefree ad -
an American Carefree ad -
an ad for Carefree tampons -
See San-Nap-Pak sanitary napkin ads from
1932 and 1945 and
Ads for teenagers. See the roughly contemporary
Dale tampon, and very early Tampax
and fax.
See German and Dutch
booklets for pubescent girls.
© 2007 Harry Finley. It is illegal to reproduce or distribute work
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author. Please report suspected violations to hfinley@mum.org
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