Marjorie May, three
booklets, 1935 main
page
See a Kotex ad
advertising this booklet.
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As
one Girl to Another ("one" is not
capitalized in the booklet's title)
1943, "new edition"
Puberty & menstruation booklet from
International Cellucotton Products Co.
(Kotex), 1943, U.S.A.
Discussion.
See the similar 1940
edition, maybe the first
of this booklet. Because
its calendar shows the last
half of 1940 through all of
1941 and this one covers 1944
to the first half of 1945
there must have been
some in between.
See an
ad offering this
free booklet. And see a tin of
Quest powder (and
an ad for it). Kotex, on page
10, recommended sprinkling the
powder on pads to stop the
odor. (Read what
causes the odor of
menstruation.) The booklet
mentions Fibs tampon, the Kotex
tampon, developed in the
1930s, on page 16. Fibs had no
applicator, unlike its main
competitor, the two-tube
Tampax (read and see the first
Tampax?).
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Below:
P. 8.
Things were
different in the
1920s: Kotex published
a drawing telling
merchants how
to sell the pads
without embarrassing
the customer. And more
than one Modess pad ad
included a coupon that
relieved the lady of
asking for the box -
she just handed
the coupon to the
clerk. The
same
was true in Germany
with Camelia
pads in the 1920s. And
the famous Gilbreth
report
reveals 1920s college
students'
embarrassment buying
and disposing pads.
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Below:
P. 9.
How charming
can a drawing get?
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Below:
P. 10.
"Daintiness"
and "dainty"
appear in many ads,
meaning the opposite
of "stinky" as well as
"doesn't show."
Kotex ads replaced red
with blue
and wouldn't go
anywhere near "smell
bad," a ferocious sin
in America.
See Kotex's pad
deodorant Quest.
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Below:
P. 9.
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Next page
Go to covers
& preface | pages
1-3 ("lollipops to
lipsticks,""You're YOURSELF!,"
definition), | 4-7
(duration, cramps, use a calendar
and "don't get caught unprepared")
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8-11 ("warning
signals,"Kotex will never give
your secret away,""daintiness,"
cleanliness, sports) | 12-15
("But don't miss the fun!," "boys
know all about menstruation," do's
and don't's chart) | 16-19
(tampons, use Kotex, cramps
exercises, inside back cover
Kotex calendar 1944-45)
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copyright 2007 Harry Finley
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