Ad for an Elldy tampon
(Japan) with applicator (October 1996)
Early Japanese tampon (1977): Shampon
A Japanese university student generously
sent me the ad, along with others, some very old,
which were part of a paper she wrote about the
history of the Japanese menstrual products
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
The Museum of Menstruation
and Women's Health
Ad for Always
Overnight Maxis with Wings
January 1998, Elle (U.S.A.)
must worry about! At least most of them.
Bleeding all over the place from a
usually unmentionable spot has haunted
most women - and men! - probably for
much of recorded history.
Yes, we have records of using nothing to
absorb menstrual blood. Read this male
German doctor's writing
from about 1890:
Many women do
nothing to protect their
underwear, bed sheets and
cover from the blood that runs
from their sex organs. They
place nothing in that region
[to absorb menses] and so in
addition to the outer sex
organs, underwear, sheets and
bed covers, the lower belly
and thighs are stiffened with
dried blood. Because this
blood sometimes smells bad and
resembles the post-childbirth
discharge in this way, and
because furthermore it
sometimes mixes with other
existent unhealthy discharges
[catarrh] from the sex organs,
and finally because of the
widespread prejudice against
frequent washing and changing
of clothes during this time, some women,
even those of the better
classes, are often filthy to
an almost unbelievable
degree. One should
oppose this abuse where one
can because - apart from the
harm it causes - it's
extremely disgusting. [Read much
more, including his
Our era is more concerned with this
problem - in America even obsessed
with erasing any hint of menstruation.
This and other ads featuring white
illustrate this nicely.
See an early
American pad and belt.
Read more about what women
in history used for
menstruation. And in
particular in Japan.
the ad measures 8 x 11" (20.3 x 27.9 cm).
NEXT white ad (Stayfree, U.S.A.,
1984) - Start the white ads.
gymnast Cathy Rigby in Stayfree ads, a
bunch of American Stafree
ads and speaking of belts, see something you'd never see in
an American ad!
Ad for an Elldy (Japan) with
applicator (October 1996) - Early
Japanese tampon (1977): Shampon Young
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