Ad for an Elldy tampon (Japan) with applicator
(October 1996).
Early Japanese tampon (1977): Shampon
Young.
A Japanese university student generously sent me the ad, along with
others, some very old, which were part of a paper
she wrote about the history of the Japanese menstrual products industry.
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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Ad from Thailand for menstrual napkins, date? publication?
This starts a series of ads from around the world emphasizing white,
which sticks out its tongue at red, just daring it to, to, well, stain
it!
I wish I read Thai! But it seems apparent that the white nightgowns
and pajamas strut sassily in front of menses. That much is common with Western
advertising and attitudes.
I believe the brand comes from Japan, one of the richest countries in
the world, which also shares many occidental attitudes today. See an ad for an Elldy tampon (Japan) with applicator (October
1996) and an early Japanese tampon (1977): Shampon
Young.
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NEXT white ad (Kotex, U.S.A., 1992) - Ad for an Elldy (Japan) with applicator (October 1996)
- Early Japanese tampon (1977): Shampon Young
© 2007 Harry Finley. It is illegal to reproduce or distribute any
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