Read an earlier discussion of this: What did European and American women
use for menstruation in the 19th century and
before?
Ads for teens (see also introductory page
for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.),
Are you in the know? (Kotex
napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany),
Kotex (1992, U.S.A.),
Pursettes (1974, U.S.A.),
Pursettes (1974, U.S.A.),
Saba (1975, Denmark)
More ads for teens: See a Modess True or False? ad in The American Girl magazine, January
1947, and actress Carol Lynley in "How Shall
I Tell My Daughter" booklet ad (1955) - Modess
. . . . because ads (many dates).

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Some European women regularly menstruated
into their clothing:
More evidence (Part 1)
A 19th-century German comments on menstruation, with a proposal for
a menstrual pad and belt: from Friedrich Eduard Bilz's Das
Neue Naturheilverfahren (about 1890) A
few years ago I came across evidence that some European women normally used
nothing to absorb their menstrual blood (read here).
In 2004 an Austrian woman living in Norway very kindly sent me copies
of pages from Friedrich Eduard Bilz's Das Neue Naturheilverfahren
("The New Natural Healing"), an immensely
popular book first published under this title in the late 19th century whose
printings totaled 3.5 million copies before 1938 (read more about it - in German). The book repeated evidence I present
elsewhere from German and English sources (here) that some women bled into their clothing and offered them
an alternative: bleeding into a pad, for which he provided specifications
and commercial sources. The pad filling was disposable, to be burned. (There
were also special portable burners available as early as the 1890s in England
specifically to burn menstrual pads!) Really successful disposable pads
didn't appear however until Kotex, in America,
in 1921.
Mr. Bilz built a clinic - it was huge - just as
many other doctors did at the time, including American Dr. R.V. Pierce,
who was second only to Mrs. Pinkham as a patent medicine maker in the U.S.A. (Read and see more about Pierce,
including his clinic. Pierce also wrote a popular medical guide.)
Below my translation is the German text, which
includes pictures of a pad and belt, although not one he describes in the
text (which seems similar to the one here by another German of the era). I've reddened the translation
that describe how some women use nothing to aborb the blood to protect their
surroundings. Note that menstruation is listed under diseases.
Translation by Harry Finley (the original
text is at the bottom of this page):
Diseases of Women (Appendix). The Menstrual Pad
and Its Meaning.
Probably seldom have women been so interested
in an article of clothing as the menstrual pad.
The time of menstruation is an important part
of women's sexual life and requires exact attention to hygienic rules. Many
diseases that appear sooner or later are traceable to carelessness during
this time. Above all, maximum cleanliness is required. Many
women do nothing to protect their underwear, bed sheets and cover from the
blood that runs from their sex organs. They place nothing in that region
[to absorb menses] and so in addition to the outer sex organs, underwear,
sheets and bed covers, the lower belly and thighs are stiffened with dried
blood. Because this blood sometimes smells bad and resembles the post-childbirth
discharge in this way, and because furthermore it sometimes mixes with other
existent unhealthy discharges [catarrh] from the sex organs, and finally
because of the widespread prejudice against frequent washing and changing
of clothes during this time, some women, even those of the better classes,
are often filthy to an almost unbelievable degree. One should oppose this
abuse where one can because - apart from the harm it causes - it's extremely
disgusting. Above all, one should teach with all one's power that changing
into newly washed underwear during the period is completely harmless.
In the more favorable cases, where the woman protects
herself, her clothing and her bed from blood by making pads, these pads
are often unsuitable. Cloth is wrapped around the hips and on the genitals,
mostly old linen, cotton cloth from bed covers, old handkerchiefs and similar
things. These materials are either folded over and buttoned together or,
in a somewhat better way, fastened together and secured with big safety
pins. Such a pad is of course an advance but far from perfect. Pads like
the well known T-bandages, consisting of a horizontal part that goes around
the waist and a middle section attached to it that goes between the legs,
are often awkward and thick, making it hard to wear clothes that fit tightly
and it presses on the hips and perineum. Sometimes they don't sit securely
enough. Finally,
the middle part
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