of this cup and others.
Tentative history of this
from users of menstrual cups.
MUSEUM OF MENSTRUATION AND WOMEN'S
menstrual cup (catamenial
Story about the
"advertising bad taste" of a billboard
Times Square and of radio spots, in
Advertising Age, probably 1961.
Menstrual products companies, advertisers,
and the public have gone around
for decades about the appropriateness of
advertising menstrual products.
Read some of the considerations ad makers
had about Kotex.
And see very
public ads in the Netherlands
And many people, people who should know
better, have criticized me for starting
this museum, originally in my house.
"a fresh point of
pamphlet here & here
A friend of the museum faxed me the
Advertising Age article in the mid
1990s; as you can see it's deteriorated
See a better copy of the
photo and a transcription at
article about the
photo, different caption,
in Drug Trade News, 20
March 1961 (here).
The article transcribed.
Tassette, Copy Unit Hassle on 'Bad
New York, Nov. 15 -- Tassette Inc.,
Stamford, maker of feminine hygiene
products, has had trouble getting
commercials accepted (AA, Feb. 13)
and is now under fire for its 40'
Times Sq. spectacular.
A majority of the Assn. of National
Advertisers-American Assn. of
Advertising Agencies committee for
improvement of advertising has found
the sign "in bad taste, harmful for
some other reason, and 'serious' in
the probable effect on advertising
as a whole." The joint committee
notified Tassette and its agency,
Weiss & Geller [spelling?], New
York, of this action in a letter
An advertising code that prevents a
consumer from learning about a
"beneficial" product should be
changed, Robert P. Oreck, tassette's
president retorted to the joint
committee in a letter Nov. 6.
"No advertising code," he said,
"whether for television, radio,
magazines, newspapers or bill-boards
is defensible if it prevents women
from learning the facts about a
product that has been ethically
tested and not only judged
beneficial by the medical
profession, but also found
beneficial by women who have tried
it. Any code that has such an effect
should be reviewed and changed."
Tassette announced a $200,000 ad
drive early this year (AA, Jan. 30)
for metropolitan New York. The
device, a soft rubber cup worn
internally, replaces tampons and
sanitary napkins for feminine
hygiene and sells for $4.95. It had
been test-marketed for two years in
The manufacturer's announcement said
that large-space ads were slated for
metropolitan New York newspapers and
a saturation spot schedule would be
carried on four stations. The
company said at the time that it was
having no difficulties getting its
Subsequently three of the four
stations rejected the commercials.
The three, WFYI, Garden City, WVIP,
Mt. Kisco, and WVOX, New Rochelle,
all owned by the New York herald
Tribune, excused themselves from the
drive after Martin Stone, president,
found the commercials
"unacceptable." WNTA, Newark,
accepted the spots. Some newspapers
on the schedule requested a few copy
changes, but none refused to carry
Tassette Inc. later this year (AA ?)
following its introductory [?]
endeavored to [?] a 200,- [rest
unreadable or missing].
© 2013 Harry Finley. It is illegal to
reproduce or distribute any of the work on
this Web site
in any manner or medium without written
permission of the author. Please report
violations to email@example.com\