See how a woman wore
a belt in a Dutch ad. See a classy 1920s ad for a belt
and the first ad (1891) MUM has for a belt.
See how women wore
a belt (and in a Swedish ad).
See a modern belt
for a washable pad
and a page from the 1946-47
Sears catalog showing a great variety.
More ads for
napkin belts: Sears,
1928 - modern
belts - modern washable
- Modess, 1960s
Actual belts in the museum
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
Ad for Stayfree
menstrual pads, 1977, U.S.A.,
The ad demonstrates the possibility
of wearing white
shorts and playing a sport while
wearing the biggest pad in the line.
Tampons from the beginning emphasized
playing sports, riding horses - even
being a bathing
beauty! There are a lot of jokes about
Clever copywriters made the title
cover both the first day of her
period, often the heaviest, and the
first day she wore Stayfree.
I damaged the ad by putting the
wrong preservative on it, thus
producing what you can still see in
the upper left area between her back
(and butt) and the edge of the
(ripped) page. Then I Photoshopped it
to get rid of the most of the damage .
Anyway, you get the point of the
NEXT Stayfree ad
See the other pioneer of beltless pads, New Freedom menstrual
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