roughly contemporary Modess ads:
. . . don't be quaint" -
Kotex vs. Modess - Early
Modess newspaper ads
See also Australian douche ad
(ca. 1900) - Fresca
douche powder (U.S.A.) (date ?) - Kotique douche liquid
ad, 1974 (U.S.A.) - Liasan
(1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash
ad, 1980s (Germany) - Lysol
douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad,
1948 (U.S.A.) - Marvel
douche liquid ad, 1928 (U.S.A.) - Midol menstrual pain
pill ad, 1938 (U.S.A.) - Midol
booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad,
1926 (U.S.A.) - Myzone
menstrual pain pills ad, 1952 (Australia) - Pristeen genital spray
ad, 1969 (U.S.A.) - Spalt
pain tablets, 1936 (Germany) - Vionell genital spray ad,
1970, with Cheryl Tiegs (Germany) - Zonite douche liquid ad,
The Perils of Vaginal
Douching (essay by Luci Capo Rome) - the odor page
The Museum of Menstruation and Women's
April, 1930, U.S.A.
Selby Arch Preserver Shoe
Art Deco & Modigliani & frosty faces
& die neue linie magazine
|This highly (Art-)
Decorated lady reflects similar
women in ads of the 1930s that cross the
bounds of high and low: haute couture
and, um, menstrual pads.
Johnson & Johnson, which made Modess
from cotton - a short
history from the company -
competed with the Cellucotton
of Kotex, made from trees. The rivalry
lasted decades, Modess finally quitting.
But Kotex could match Modess on haughty
women. Maybe women were just
haughtier then. No, wait, it was the
Depression. But it hardly touched these
people, even in Germany.
The black-and-white full-page ad measures
10 1/2 x 14"
(26.7 x 35.6 cm).
Right smack on the back of the Modess ad
stands this ad for Selby Arch Preserver
Shoes. I chopped off the right half. The
ad is colored.
Below: An apparently
popular illustrator of the 1930s, Dynevor
signed his name in the top of the gray
vertical stripe to the left
of the woman. Didn't he have his way with
|Look at the similar poses,
expressions (see the faces,
enlarged, below the ad and the one at the
bottom of the page) and fashionable.
They could sell, well, fashionable,
expensive looking clothes as well - or
better than - menstrual pads and shoes.
But they showed that all women needed such
What's that shoe peeking into the ad at
lower right? Yikes! It'll fry that frost:
it's called the Pagan!
Our ads appeared in 1930, Modigliani
expired in 1920, and Art Deco lived from
1920 to the 1940s. Did the artist
suspiciously similar art movement? Or was
it the Zeitgeist?
For your amusement I superimposed the
(artificially colored) "S"s in the bottom
"Modess" to show what I suspected: the
letters don''t match, are hand drawn, and
are beautiful. The News of the World long
ago accused me of having too much time on
dessert, below, a
face. German women could
read die neue linie (the new line)
magazine from 1929 to 1943. German
Wikipedia calls it the first German
lifestyle magazine - yes, Germans
use the English word lifestyle. "Life"
doesn't seem to fit these two, having been
created in a lab in a castle basement on a
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