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Kotex sanitary napkin ad, U.S.A., November 1923
This ad typifies Kotex's early 1920s advertising in its lushness and
upper-middle class (and above) appearance (see another
1923 ad). The fur coat and tennis racket in the back seat of an expensive
car talk money. Although there is at least one early ad featuring working
women (here), most seem aimed at women who could
afford to throw away a relatively expensive product. And note the phrase
"milady's toilette." And through the right rear window you see
milady out picking flowers (or leaves?), I hope not withering them as was
once believed and as a woman once did in a genital spray ad.
The laundry problem Kotex mentions - washable menstrual pads - an earlier
ad explicitly shows, here. See an Italian
washable pad from right before this time.
The tiny text refers to Kotex pad dispensers (here)
and to the napkins within (see one from the 1930s).
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See an Italian washable pad from right before
this time. See Kotex pad dispensers (here) and
to the napkins within
(see one from the 1930s).
© 2006 Harry Finley. It is illegal to reproduce or distribute any
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