HOMEPAGE
Various underpants and panties (and sanitary napkin belts), 1946-47 (page from Sears, Roebuck and Co. catalog, U.S.A.)
COMFO-GARD "pantie" (ad, 1950s?, Malen Mfg. Co., U.S.A.)
German brief panty (German: Slip, Unterhosen) for menstruation (about 1960)
Various panties, 1960s (part of Personal Digest, Modess, U.S.A.)
Pursettes tampon panty, 1968 (U.S.A.)
Modess "Sanitary Shield" (two-band pad holder in crotch; 1970s; U.S.A.)
German menstrual underpants (Monatshöschen) from the Neckermann catalog, 1970s
Kotex New Freedom towel & pantie ad (date? publication? U.K.)
Modess "Panti-kini" (two-band holder to hold pad in crotch; 1960s-1970s, U.S.A.)
Kotex bikini napkin holder (1960s-1970s)
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
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Words and expressions about menstruation |
Would you stop menstruating if you could? |
What did women do about menstruation in the past? |
Washable pads |
Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH

Kleinert's protective briefs, panties
Ads, 1960s, U.S.A.

briefs, history, panties, advertising, menstruation, menstrual cycle, period
women, health, Kleinert, Sani-Scants, protective briefs


Ads for underpants that hold menstrual pads or shield the clothing from leakage from pads and tampons have existed for decades around the world: Japan, Germany, America and other places.

These ads, as usual for menstrual equipment, emphasize secrecy - no one will know you're menstruating, a horrifying condition if detected!

I've always thought if women advertised they were menstruating this taboo would disappear, fast. But I'm just a guy.

Actually, apparently at least once in history (and it has to be more than that) women did do that.

I thank the donor of the scans!

Below: Secret and its synonyms are well-used in menstrual advertising,
including in the name of a tampon.
Below: The word those pushes menstruation away, which is what most
women seem to want.
Even in the 1960s pins accompanied some menstrual gear, something
Tampax bragged for years to have done away with.
Read the enlarged text below.
Below: The lower text, enlarged.
NEXT | Kleinert's briefs ads with mirrors
COMFO-GARD "pantie" (ad, 1950s?, Malen Mfg. Co., U.S.A.)
German brief panty (German: Slip, Unterhosen) for menstruation (about 1960)
Various panties, 1960s (part of Personal Digest, Modess, U.S.A.)
Pursettes tampon panty, 1968 (U.S.A.)

© 2011 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site
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