More ads for teens (see also introductory page for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.), Are you in the know? (Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
More ads for teens: See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates). Freedom (1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.


Are you in the know?
Ad for Kotex menstrual pads, July 1947
The American Girl magazine

This doesn't exactly apply to the ad below - as a matter of fact it doesn't apply at all - but I have to get this off my chest:

Read this quote for a surprise in light of the racist jokes (in a 1936 issue) in this official Girl Scout magazine of the time:

"The Girl Scouts of America began as an all-white organization in Savannah, Ga., in 1912.  Five years later, in 1917, the troop introduced its first African American girl scouts .... [more]"

"At one time this magazine had the largest circulation of any magazine aimed at teen-aged girls" (Wikipedia).

This reminds me of what F. Scott Fitzgerald said: "The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function." So I guess the Girl Scouts organization had a first-rate intelligence.

Actually, I mention this because of the upper-middle-class/upper-class pristine-looking white Anglo-Saxon (probably) Protestant (WASP) kids in this ad and in the whole series.

Irving Nurick, an excellent illustrator and definitely not a WASP, drew this one and similar ads for Kotex for years. And I suspect the person who wrote the text wrote the As one [sic] Girl to Another booklets for girls - there's a lot of the same humor and colloquial language.

We see that sameness in a Kotex war ad, "Are You in the Know?" (May 1944)

Below left: OMG, I didn't realize girls don't like their hair pulled! 
Guess I'll go back to pulling my cats' tails. 
They DO seem to like that.

Below middle: In "What brings out a suntan best?" beauty and the beach seems to be one of many word plays in this long-running ad series: beauty and the beast. The beast would be the guy with the bucket.

Bottom: I hope she's not trying to conceal that box in her bag! It won't fit.
Below center: The illustrator drew hearts in at least three other ads in this series, here, here and in what might have been his secret joke. But it was fun to extract.
Below right: Like, what a trilemma for budgeteen! But she's already cut back on caviar for breakfast and deserves to coddle herself. Or did she ask the croqueteer at left to "help her out"? PETA was 23 years in the future so she has a clear (if any) conscience.

If that's a black sales clerk it's a rare appearance of African-Americans in the Are you in the know? series. Other non-WASPS are just as rare.

Maybe to conform to a different fashion, illustrator Nurick shortened budgeteen's hair and darkened it in the later (1956) collection of these cartoon situations.

Read the later booklet "As One Girl To Another," many pages of similar WASPish teenage fun and tips.

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