See more ads for teenagers.
See a Polish ad for Libresse and a Dutch bus-stop ad, 2006 - See a very early Tampax.
Booklets menstrual hygiene companies made for girls, women and teachers - patent medicine - a list of books and articles about menstruation - videos
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
MUM address & What does MUM mean? |
Email the museum |
Privacy on this site |
Who runs this museum?? |
Amazing women! |
Art of menstruation (and awesome ancient art of menstruation) |
Artists (non-menstrual) |
Asbestos |
Belts |
Bidets |
Birth control and religion |
Birth control drugs, old |
Birth control douche & sponges |
Founder bio |
Bly, Nellie |
MUM board |
Books: menstruation & menopause (& reviews) |
Cats |
Company booklets for girls (mostly) directory |
Contraception and religion |
Contraceptive drugs, old |
Contraceptive douche & sponges |
Costumes |
Menstrual cups |
Cup usage |
Dispensers |
Douches, pain, sprays |
Essay directory |
Examination, gynecological (pelvic) (short history) |
Extraction |
Facts-of-life booklets for girls |
Famous women in menstrual hygiene ads |
Feminine napkin, towel, pad directory |
Founder/director biography |
Gynecological topics by Dr. Soucasaux |
Humor |
Huts |
Links |
Masturbation |
Media coverage of MUM |
Menarche booklets for girls and parents |
Miscellaneous |
Museum future |
Norwegian menstruation exhibit |
Odor |
Olor |
Pad, towel, napkin directory |
Patent medicine |
Poetry directory |
Products, some current |
Puberty booklets for girls and parents|
Religion |
Religión y menstruación |
Your remedies for menstrual discomfort |
Menstrual products safety |
Sanitary napkin, towel, pad directory |
Seguridad de productos para la menstruación |
Science |
Shame |
Slapping, menstrual |
Sponges |
Synchrony |
Tampon directory |
Early tampons |
Teen ads directory |
Tour of the former museum (video) |
Towel, pad, sanitary napkin directory |
Underpants & panties directory |
Videos, films directory |
Words and expressions about menstruation |
Would you stop menstruating if you could? |
What did women do about menstruation in the past? |
Washable pads |
Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

The Museum of Menstruation and Women's Health
Original museum and reaction to it

Geen beweging. (No movement.)
Ad for Always Ultra menstrual pads, The Netherlands
15 May 1998
Tina magazine, inside front cover
("Het grootste weekblad voor meisjes," "the biggest weekly for girls")

Just another panty ad?

Just another traffic jam?

Just connect the two.

And you see how a menstrual pad allegedly can't move, another attempt to solve a big problem women have borne since pads have annoyed them.

Always pads, Procter & Gamble's best seller, used designs on underpants to contend in the wrangling menstrual supplies ad market. (More.)
  • Menstruation is not the only concern of Tina's readers!
    Read the worrying headline on Tina's cover, below the ad!
See other Always and Libresse ads featuring panties and how the company protects them, an important function of menstrual products.
Actual underpants for menstruation.
Margot van Mulken kindly sent me this ad, one of scores, along with
many photocopies of Dutch ads, as part of her research for her article "De verpakking
van maandverband: De ontwikkeling van retoriek in tijdschriftadvertenties"
(The Packaging of of Menstrual Pads: The Development of Rhetoric in
Magazine Advertising) in Tidschift voor Genderstudies (Journal of Gender Studies),
See another one she sent me from 1998.
Below: The page measures 8 3/8 x 10 1/4" (21.3 x 26 cm).
My translation:

[Column at left] Always developed a new kind of wings.  They're called "flexible wings" and have elastic sides
that stretch your panties. That way your menstrual pad remains in place. So however you move you feel clean, dry and protected. Due to the Dry-weave top layer and the absorbing center.
[Around circle: Flexible wing] All in all the probability that Always Ultra pad will leak is ultra small.
Even smaller than the probability that all traffic jams will be gone tomorrow.
Ultra protection. Always.

[Around circles] Extra thin. Dry weave top layer. Ultra absorbing center. Extra protection on the sides. [Under panties] No movement.

At left:
Our ad appears on the back of this magazine cover.

It can happen to anybody, er, -thing, folks.
"My hamster has 6 young 'uns"

See other Always and Libresse ads featuring panties and how the company protects them, an important function of menstrual products.

See a Polish ad for Libresse, a Dutch Libresse bus-stop ad and some ads for teenagers.

© 2014 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium without written permission of the author. Please report suspected violations to