See a Polish
ad for Libresse and a Dutch bus-stop ad,
2006 - See a very early Tampax.
menstrual hygiene companies made for girls,
women and teachers - patent
medicine - a list
of books and articles about menstruation - videos
The Museum of Menstruation and Women's
Menstrual red in an ad for Libresse
menstrual pads, Dutch
A bit less shocking - for Americans,
that is - is this ad when
compared to its hands-on
sister. Red has always
suggested the worst,
MENSTRUATION, so blue
frequently replaced it at
least in American advertising.
But one ancient
Efficiency expert Dr.
Lillian Gilbreth ((of Cheaper
by the Dozen fame)
complained about blue in her
to Johnson & Johnson in
Yes, yes is
the name of the magazine. No,
I don't no why, er, know.
Yes, it's all lower
case. Yes, I have another example. No,
well, yes, there are more examples on this site.
No? Like, Yes!
Margot van Mulken kindly sent me
this ad, one of scores, along with
many photocopies, as part of her
research for her article "De
van maandverband: De ontwikkeling van
retoriek in tijdschriftadvertenties"
(The Packaging of of Menstrual Pads:
The Development of Rhetoric in
Magazine Advertising) in Tidschift
voor Genderstudies (Journal of
one she sent me, from
No matter what
color I choose
I won't see Libresse with
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