 
|
 
MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH
Polivia menstrual napkin (serviette) ad, France, probably 1980s
magazine unknown
People everywhere admire French style and this ad certainly has it.
Simplicity, beauty and a teasingly erotic, a mostly verboten theme in America.
(See another example, French Modess ad [1970s].)
It's interesting that we can't see a front view, which would tell whether
or not the pad is invisible, a point the ad text emphasizes. Instead we
get a side view of an attractive woman wearing thin panties. The woman reader
might say, "Well, if it's good enough for this babe, I can wear it
too, even though I really can't see if the ad is telling the truth."
The following two Scandinavian ads (below) skip the
glamour part and show the nuts and bolts of the product.
For more French indirection and style, see this ad, and a similar (although glamourless)
Dutch ad.
The ad also emphasizes the pad's ability to adhere to the crotch of
the panties, probably a more recent addition to pads in France than in America
(see early adhesive pads); and the narrowed form
in the back to accommodate the buttocks - the front, vulva end is wider.
|
 |
My translation:
Polivia adhesive
the menstrual pad thinned towards the rear
Even under the lightest dress Polivia adhesive is invisible: its anatomical
form thinned towards the rear is adapted to the feminine form.Completely
discreet.
And Polivia moreover has the other qualities indispensable for a good
menstrual pad: adhesive (a double band to better hold it in place), soft,
super absorbent, and also treated with a deodorant without perfume - and
accompanied with a pouch for throwing it away.
Polivia adhesive: complete security, discretion itself.
Polivia adhesive
guarantied by Polive
hygiene in the pharmacy
|
Compare the following Swedish and Finnish ads
that are a bit less "designy" and more explicit as you expect
from Scandinavia although that area is also famous for its design. People
have described Sweden as a land of engineers.
NEXT: Swedish Saba
ad, Finnish Sanisept ad - French
Modess ad (1970s).
© 2008 Harry Finley. It is illegal to reproduce or distribute any
of the work on
this Web site in any manner or medium without written permission of the
author. Please report suspected violations to hfinley@mum.org
|
|
|