Mother Episodes: #1, #3, #5
Other Modess ads:
another from 1928,
1931,"Modess . . . . because"
ads, the French
Modess, and the German "Freedom"
(Kimberly-Clark) for teens. Ad for "Growing Up
and Liking It" booklet (1963, Modess) -
Actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad
The Museum of Menstruation
and Women's Health
Modess menstrual pad ad,
November 1929 (U.S.A.)
Woman's Home Companion magazine
"THEY'RE CUTE, MOTHER--A COTTON
NIGHTIE IS PRIMITIVE"
MODERNIZING MOTHER. . . . Episode Number
Johnson & Johnson's ads for
this menstrual pad series give
insight into the wild 1920s and
the era from which it came, a time
when women mostly washed
their menstrual rags, often made
eye (although there were disposables at least by the
1890s, and in Europe).
first paragraph makes great
reading, not least for the
daughter's "gay philosophy"
(the word has an interesting
past) and for her
demanding "the best and nothing
but the best" when that
very month the stock market
paragraphs after that you read how
Modess used cotton
whereas Kotex employed
as the absorbing material, which
its manufacturer created from trees for bandages: Kotex
meant cotton-like texture.
Modernizing Mother Episodes: #1, #3, #5
Modess, which battled Kotex for
decades (and lost), started, and
see some early
thank the donor of the ad!
The height of the page is 9 5/8"
Yes, I know what you're thinking:
they're pulling a giant
probably for night. That can't be,
even though the standard pad of
the time was
It must be pajamas or
another mysterious piece of
women's clothing -
the nightie? Aren't women a
The printer probably created the
Mother's head to differentiate
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