Lil-lets ad from the United Kingdom (1988)
See early tampons Dale, Wix and B-ettes and a bunch of other earlier ones.
See a Modess pad ad from 1928 - Compare the American "Modess . . . . because" ads, the French Modess, and the German "Freedom" (Kimberly-Clark) for teens.
See a San-Nap-Pak ad from 1945 in American Girl, the Girl Scout magazine, and a box of San-Nap-Pak tampons
See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Lil-lets menstrual tampons (South Africa, 1978)

Below: Beginning side of the instructions

Note the Afrikaans on the left and English on the right, multi-language instructions being a common sight in tampon boxes, especially in Europe.
The instructions use blue for most of the writing, red for the flowers and both for the drawings, with the tampon white. Except for the sample drawing somewhat down the page, I made the instructions black and white to save you down-load time.




This is a true-color version of the illustration, above, and proves that red sometimes, rarely, appears as part of menstrual-products packaging; but I dare you to show me red "fluid" rather than blue in the demonstrations about how absorbent tampons and pads are! (Read an early American discussion - 1927 - of color in menstrual-products packaging.) "Fluid" is another euphemism; what it stands for is menstrual discharge, of course, something they don't want to say out loud - just as feces are unmentionable in a toilet-paper ad. Maybe they're right.
Below: The second, concluding side of the instructions 



Suster or Sister Leslie, in the last paragraph, stands in a long line of advisors to consumers about menstrual products. Here "Sister" I believe means nurse, as it does in German ("Schwester" or "Krankenschwester"), thus strengthening the medical connection and giving confidence to the woman with questions. See another famous sister and advisor to women.
See the first page about Lil-lets. - Lil-lets ad from the United Kingdom (1988) - Tampon directory - Early tampons

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