See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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The Museum of Menstruation and Women's Health
Two Libresse menstrual napkin ads
(1977, the Netherlands)
These ads illustrate what the Mølnlycke company was selling in
the Netherlands right before it attained #2 status behind Kotex. The company
praised the men involved in making this possible,
in 1978.
The kind Dutchman who has sent so many items to MUM sent these scans
and information.
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Below: Slipvast means "secure in the panties." The man in
this photo sits next to a package with a picture
of this woman. The ads below appeared in one of the 2 major Dutch weekly
woman magazines, Libelle or Margriet, writes the Dutch donor.
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Below: The headline reads "I have
no monthly problem."
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