And, of course, the first Tampax AND -
special for you! - the American fax
tampon, from the early 1930s, which also
came in bags.
See a Modess True
or False? ad in The American Girl
magazine, January 1947, and actress Carol Lynley in
"How Shall I Tell My Daughter" booklet ad
(1955) - Modess . . .
. because ads (many dates).
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Kotex stick tampon ad,
August 1973, Seventeen magazine
Kotex made a series of
well-designed ads for its
second stick tampon (see
the tampon here,
and the company's first
stick tampon from the 1960s)
in the 1970s. In both ads the
words "femininity today" appear in
tiny type, which seem to attempt
to brighten up the feeling
associated with menstruation and
to indicate that times have
changed in fashion; this was a revolutionary
era.
The ad contrasts Kotex's tampon
(bottom 'pon) with the plastic-applicator
Playtex (middle tampon) and
the Ur-applicator
tampon, Tampax, which retained
the shape and composition from its
earliest days.
Two
more Kotex stick
tampon ads.
Kotex's first
stick tampon
Japanese
stick tampon
Japanese tampon with finger protectors (cots)
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Below:
The ad measures
10" x 13" (25.4 x 33 cm), a bit
smaller than the page it was cut
from.
The Arab
OPEC oil embargo in
October 1973, in retaliation for
American support
of Israel in the Yom Kippur War,
raised prices in the U.S. and shrank
magazine pages,
including Seventeen's forever -
a great
visual loss.
But this one appeared right
before the embargo.
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© 2012 Harry Finley. It is
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