And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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"Remember how simple life used to be?" ads, 1967 & ?,
Kotex ad for stick menstrual tampons
Regressing to a pre-menstruation age would be the wish of many women
- at least if it meant no periods. Just read what some women have said.
Maybe more than in any other ad Kotex zips the viewer back to idyllic
childhood. Even the drawing looks childish in its simplicity and ragged
lines although as someone who drew for publications,
I promise you it took a talented adult to create the pictures.
In the second ad Kotex challenges Tampax (and most tampons) here by
mentioning the stick applicator ("insertion wand"! Talk about
the magic of childhood!), not a tube applicator, Tampax's great
contribution. The wooden stick was biodegradable and ecologically sound,
in contrast to the tampons that used plastic applicators (for example, Meds, by Modess; Playtex and others).
These two ads formed part of a series.
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Below: The April 1967 ad measures 10 3/8
x 13 3/8" (26.5 x 34 cm). Publication unknown.
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Below: The irregular outlines strengthens
the feeling that some (happy and nonmenstruating) kid drew it.
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© 2007 Harry Finley. It is illegal to reproduce or distribute
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