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MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH
Kotams menstrual tampons (1944-1955?, U.S.A.,
International Cellucotton Products Co.,
maker of Kotex menstrual pads, panties,
belts, educational booklets),
The name Kotams pops up on different products at least twice in tampon
history. This is the first occasion.
Kimberly-Clark had failed in its early attempts to create successful
tampons under various company and tampon names (Moderne
Woman, fax,
Nunap). With Kotams, it tried again by combining
the gauze string of its earlier attempts with
Tampax-like delivery tubes to make insertion
more acceptable to Americans. American women used their fingers to insert
the earlier, tubeless tampons, just as European
women did with o.b.
But this Kotams also failed to sell well, according to "Kotex,
Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American
Business," 2004, by Thomas Heinrich and Bob Batchelor. Kotams appeared
later as a stick tampon in two versions (first
& second) promoted by some beautiful ads.
Kimberly-Clark absorbed (sorry) the International Cellucotton
Products Company in 1955 but the Heinrich & Batchelor book writes that
Kotams appeared in 1960. Unless the ICPC kept its name I can't explain the
discrepancy in dates, which explains my uncertainty about the dates of this
Kotams.
The U.S. Patent and Trademark Office reports that the first commercial
use of the (now "dead") "Kotams" was 1944.
A second filing for the name indicates 1956
as its first commercial use. Kimberly-Clark, ICPC's mommy, filed both claims.
I suspect this is the 1944 Kotams because of the name
International Cellucotton Products Co. on the box.
I thank Procter & Gamble for donating the
box!
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Below: The topless,
stained, battered box - Don't look at me! That's the way it
arrived at MUM - measures 2 1/2 x 4 3/4 x 1 3/4" (6.5 x 12.5 x 4.5
cm). The facing side is identical.
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Below: The two sides are identical.
The bottom has the silver color and no
text.
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