More ads for teens (see also introductory
page for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.),
Are you in the know? (Kotex
napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany),
Kotex (1992, U.S.A.),
Pursettes (1974, U.S.A.),
Pursettes (1974, U.S.A.),
Saba (1975, Denmark)
More ads for teens: See a Modess True or False? ad in The American Girl magazine, January
1947, and actress Carol Lynley in "How Shall
I Tell My Daughter" booklet ad (1955) - Modess
. . . . because ads (many dates).

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Kotex menstrual pads "Are you in the know?" ad for teens,
1952, U.S.A.
For years copywriters for Kotex produced Are you
in the know? advertisements for teenage American girls (see more
at left and at the bottom of this page). There are only
Caucasians in these ads, boys' faces look like the girls', and the
advice they give, and their dress (notice the tennis duds), suggest at least
a middle-to-upper-middle-class audience. Times
have certainly changed!
More comments below the ad.
See a more complete discussion elsewhere.
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Look at the old-fashioned desks in the second picture, at right. And
how dressed up the kids are. Is this high school or college? Either way
it contrasts hugely with how Americans dress today.
"P.C." for "privileged character" surprises - but
maybe this was Kotex talk rather than an expression current at the time.
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See another dancing "Are
you in the know?" ad, 1950s
More ads for teens (see also introductory page
for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.),
Are you in the know? (Kotex
napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany),
Kotex (1992, U.S.A.),
Pursettes (1974, U.S.A.),
Pursettes (1974, U.S.A.),
Saba (1975, Denmark)
© 2006 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or medium without written permission
of the author. Please report suspected violations to hfinley@mum.org
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