More ads for teens (see also introductory
page for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.),
Are you in the know? (Kotex
napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany),
Kotex (1992, U.S.A.),
Pursettes (1974, U.S.A.),
Pursettes (1974, U.S.A.),
Saba (1975, Denmark)
More ads for teens: See a Modess True or False? ad in The American Girl magazine, January
1947, and actress Carol Lynley in "How Shall
I Tell My Daughter" booklet ad (1955) - Modess
. . . . because ads (many dates).

|

Kotex menstrual pads "Are you in the know?" ad for teenagers,
1950s, U.S.A.
For years copywriters for Kotex produced Are you
in the know? advertisements for teenage American girls (see more
at left and at the bottom of this page). The text and pictures are great
remnants of long-gone America. As I've mentioned elsewhere, you'll find
only Caucasians in these ads, boys' faces look
like the girls' (both babyfaced), and the advice they give, and their more-formal
dress, suggest at least a middle-to-upper-middle-class
audience. Times have certainly changed!
More comments below the ad.
See a more complete discussion elsewhere.
|

|
So, what's a droon (text under first picture)? It's probably teenage
contemporary slang or a Kotex invention; the Oxford English Dictionary for
that time doesn't list it. It can't be the droon of a recent childrens'
book.
In the second picture: Kleenex comes from the same company as Kotex,
Kimberly-Clark.
I think "allowance" gives away their high-school ages as opposed
to college in the restaurant situation.
|
See more dancing in a "Are
you in the know?" for 1952.
More ads for teens (see also introductory page
for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.),
Are you in the know? (Kotex
napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany),
Kotex (1992, U.S.A.),
Pursettes (1974, U.S.A.),
Pursettes (1974, U.S.A.),
Saba (1975, Denmark)
© 2006 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or medium without written permission
of the author. Please report suspected violations to hfinley@mum.org
|
|