See a Norwegian exhibit honoring the fiftieth anniversary of the SCA (formerly SABA) Mølnlycke company, a menstrual pad maker and distributor.

Always ad contest!

Dr White Shapes (pads), U.K.,
ad-writing contest, 1990
Pad directory
See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates)
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Museum of Menstruation and Women's Health

Always menstrual pads ad
Norway, magazine & date unknown

Nothing like this nuttiness appeared in America and probably elsewhere in the early days of menstrual advertising. Kotex might have been the first company to incorporate funny stuff, maybe with the Are you in the know? ads from the early 1940s.

But do I detect humor in an early Japanese ad (bottom of the page)?

Iris Prager, Tambrand's director of North American education, told me when she visited the museum in my house in the mid 1990s that her company was about to make at least some of its ads humorous. I had praised some British ads to her for their great sense of fun.

Always belongs to Procter & Gamble (as does Tampax), an American company, and this ad probably appeared for English-speaking audiences in its original form.

I thank the donor!

Below: My translation:

Large text at top:
With Always, you can do away with conducting yourself like an adult having her period.
There's no law saying you have to act adult just because you're having your period.
With Always Ultra Plus you can be yourself.
Always has the unique Dri-weave surface that pulls the menses into the pad and not out again.
You feel cleaner and drier.
Because the pad is very thin you will hardly feel it.
And because it absorbs a lot of liquid it's as good as a thick pad.
You get extra protection with the famous Always wings that fold under the edges of your panties.
With Always you can act yourself.  Or however you want.
Photo captions from top:
Always with Dri-weave
Keeps you cleaner
And drier
Wings for extra side protection
Very thin, very discreet
Curved text at bottom:
Always. A drier protection, a cleaner feeling.

See a Norwegian exhibit honoring the fiftieth anniversary of the SCA (formerly SABA) Mølnlycke company, a menstrual pad maker and distributor.

Copyright 2012 Harry Finley