Similar Kotex WWII ads:
How do they do it? (U.S.A.,
Kotex napkins and belts, 1942)
Booklets menstrual hygiene companies made
for girls, women and teachers - patent medicine
- a list of books and articles about menstruation
See early tampons and a list of tampons on this site - at least the ones I've cataloged.
 
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You're fit to be tied!...
Ad for Kotex menstrual pads, probably early
1940s, U.S.A., International Cellucotton Products Co.
Magazine unknown.
Kotex, sanitary napkin, pad, menstruation
Kotex published a series of excellent-looking ads during World War II
aimed at teenagers - one lies below and links to others are at left and
at the bottom of the page (more ads for teenagers).
Many of Kotex's ads appeared in two colors, black and the iconic
Kotex blue, a color that tinted water in menstrual product ads for
decades because of fear of red, a dreaded reminder
of what their products dealt with. Horrors!
I date the ad to the World War II era by similar
ads (at left) and the vaguely military uniform the distressed heroine
wears. The ad mentions As One Girl To Another,
published in 1940. I believe the next Kotex booklet made its debut in 1948,
Very Personally Yours.
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Below: Note the Kotex
blue for those blue days, for many women
anyway.
In A Girl's Private Life (the box with
pin at bottom left), well, see the booklet "As
One Girl To Another"
(with the misplaced, er, period).
(See comments on her suit in the right-hand
column.)
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Below: The ad girl's suit resembled the
tailored suits of The Women's Army Corps, which
in turn reflected fashion of the time. Kotex WAS patriotic!
(Photo from Wisconsin Department of Veterans Affairs, Wisconsin Veterans
Museum at
http://museum.dva.state.wi.us/Gal_Online_WACs.asp)
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Below: Kotex introduces even more mystery into menstruation!
Mr. Big, fuming to himself: "What
the #*&$ is she looking at?"
The red line follows her gaze.
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Below: He's everywhere!
Well, in 1940s Kotex ads, anyway. OK, many of them. It's Irving
Nurick!
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Below: Mr. Big, there are some things bigger than you! Like the no-Kotex-wearing-girl's shoes!
(It's a girl thing.) Actually, Irving the artist probably meant to aim her
eyes at
the dropped purse but doing so would have shot
the red line through Mr. Big's head,
which would have missed the point (not his) of her
smirking at the ad heroine's distress.
I bet the tigress wears Kotex. I'll bet a Glenn Miller record.
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