See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates)
Museum of Menstruation and
ad, France, July 1994
20 Ans magazine (20 Ans means 20 years in
Kimberly-Clark, maker of Kotex,
seemed to start colorful menstrual
in the 1980s and 90s in Europe.
At about this time at least one
American fashion magazine experimented
with titles of stories by making them
typographic marvels, sometimes imposing different
colored letters in varying
transparencies on top and beside one
The large text in the ad below
exemplifies a similar typographic painting.
In this spirit I designed the MUM
title on this museum's homepage:
See a roughly
group of Kotex ads.
Full-page ad in the French magazine 20
Copyright 2012 Harry Finley