Tampon directory
Kotex staff not depressed during the Great Depression.
Read a very short history of European underpants from about 1700-1900.
Underpants & panties directory

Booklets menstrual hygiene companies made for girls, women and teachers - patent medicine - a list of books and articles about menstruation
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
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Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Ad for Kotex sanitary napkins, April 1932, U.S.A.
Delineator magazine, Kimberly-Clark

Edward Steichen, a famous photographer, took a series of photos that Kotex used in advertisements in the 1920s and 30s. This ad probably forms a part of that series.

This ad rivals the famous Modess . . . because series in elegance. Maybe an attempt to dignify something most people hate.

At exactly this time, 1932, Kotex published its employee magazine, Cooperation, which shows the many men who worked there and ran the place, which you'd never know looking at the ads.
BUT you'll find these men and more in much later advertising - in evil Europe, of course, not in clean-cut, right-thinking America, where they hide.
And not just in Europe, in France, a country many members of the U.S. Congress and a certain political party scorn for its, well, French ways!

Below: The black-and-white ad measures 10 1/2 x 13 1/2" (26.7 x  34.3 cm) showing the size of the beautiful magazines of the era.
The photo at top left has been heavily retouched - look at her hand and face - maybe to bring it closer to the woman next to her. A bad job.
"Alert eyes" the caption says. She looks about to slump forward onto the floor.

The fearful look on the woman at right contrasts with the calmer (sleepier?) Kotex workers.
No telling when you'll need a pad so the woman brought a box of Kotex with her, which might explain her look. "I hope nobody notices it!"
What a silly idea the ad maker had.

Below: Edward Steichen took this shot of future photographer Lee Miller, which Kotex employed for the March 1929 issue of the Delineator. You can see similarities to the style of the photo above. Larger view and discussion.
Below: October 1928. Probably another Steichen photo. Larger view.
Below: March 1949 ad for Modess, magazine unknown. This was one of many laconic ads in the Modess .... because series in the same classy tradition as the Kotex ads.
Another important photographer entered menstruation advertising, working with her husband on the Modess .... because series: Diane Arbus, who grew to hate the fashion world, left it and her husband to take monumental pictures of people. She killed herself at 48.

End | the first big Kotex ad campaign (1921) |
First newspaper ad? (1920) and early newspaper ads |
Early newspaper articles about Kotex and Cellucotton
Kotex staff not depressed during the Great Depression.
See also Ads for Teens
Many more

© 2010 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium
without written permission of the author. Please report suspected violations to hfinley@mum.org