See other o.b. ads: See
other o.b. ads: French (ooo.ooo.b., 1989)
- German (nude, 1970s) - German
(1970s) - German nude (1970s) - French
(1989) - Dutch 2005
German Camelia ad (1920s) - German Camelia ad right before World War ll - German Camelia ad touting disposal bag(1990s)

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Early ad for o.b. tampons (probably early 1950s; German, magazine unknown)
Europeans probably started using tampons after World War II, utilizing
another contribution of American culture (see some pre-1940 American tampons), although the Tambrands company did send
me a box of tampons with a French text and with a note saying it was from
the 1930s. But let's ignore that.
I believe the o.b. tampon - o.b.
stands for the German ohne Binde, meaning without [a menstrual] pad
- was the first native European brand (the
American company Johnson & Johnson bought it in the 1970s). It had no
applicator, just like the first American tampons (Tampax
made the first applicator, in 1936). I suspect European women thought that
inserting their fingers into their vaginas was peanuts compared with the
war they just went through - and the applicator-less tampons had to have
been cheaper.
The ad comes from the book Die unpäßliche
Frau, by Sabine Hering and Gudrun Maierhof (Pfaffenweiler, Germany,
1991).
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I suspect the original ad is in color.
Translation: "The future of menstrual hygiene"["Damenhygiene"
literally means "ladies' hygiene"]
"o.b." stands for "ohne Binde," German for "without [a] pad."
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See other o.b. ads: French
(ooo.ooo.b., 1989) - German (nude, 1970s) -
German (1970s) - German nude
(1970s) - French (1989)
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