CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
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Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Assure panty liners ads, 1983-85, U.S.A.
Personal Products Company

Companies made smaller pads generally after the almost-death of menstrual pad belts in the 1970s. They aimed them at women who wanted to protect their underpants from vaginal secretions not necessarily menstrual. And the new size encouraged customers to wear them more often since they were more comfortable than the bulky old ones.

These Assure ads emphasize the almost-invisibility, invisibility having been important to women probably for centuries (20th century examples) and a big selling point of tampons, sponges and cups.

A Dutch o.B. ad discusses invisibility - "unnoticeable protection" - while mistranslating o.B. (scroll halfway down the text)!

I thank the donor!

Below: An ad on the reverse of this unidentified newspaper page is dated 1985.

Below: Ad dated 1984 in unknown magazine.

NEXT: 3 more Assure ads

© 2012 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium
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