How to sell Kotex page for trade
publications, probably early 1920s, U.S.A.
"Your Image is Your Fortune!,"
Modess sales-hints booklet for stores, 1967 (U.S.A.)
First Tampax? & first tampon with applicator (1931-33?):
box, tampon, instructions, plus newspaper ad
from 1934 - Tiffany bowl celebrating the 50th
anniversary of Tampax - 1936: box, tampon,
patent (with a short account of the invention of Tampax by Dr. Earle Haas, and of the
first Tampax president, German immigrant Gertrude
"Tampax tampons invites you to meet 1969's
beautiful sales force"
Advertising campaign folder for Tampax menstrual tampons
(aimed at dealers?), 1969, U.S.A.
16 new ads for magazines
These ads I think are among the most beautiful
made for any product - and that's apart from the models. They're
just well designed. That applies to most of the ads in these Tampax campaign
But, yes, the models are nice to ponder (and they too are well designed).
See more famous women in menstruation advertising,
including Cheryl Tiegs.
As with the 1963, 1964,
1966, 1967 & 1968 folders, I believe Tampax made this folder of
its new ads for dealers and business associates.
Certainly other companies did the same thing (see links under the text).
This group of ads exudes, like the other ad campaign folders, the feeling
of class and can-do attitude, the latter being one of the advantages
promoted for tampons from the beginning. The classiness is sportier than
the decades-long Modess campaign of few words and
of women in evening dress. The Modess dresses (I believe) are from haute
couture (or thereabouts) companies; the Tampax clothing seems to come from
middle-brow designers accessible to everybody although more so upper-middle class. Modess
failed; Tampax lives.
How to sell Kotex page for trade publications,
probably early 1920s, U.S.A. - "Your Image is
Your Fortune!," Modess sales-hints booklet for stores, 1967 (U.S.A.)
- "Your 'Keys' to More Profits," Kotex
brochure for retailers. 1960s. (U.S.A.) - First Tampax? & first tampon
with applicator (1931-33?): box, tampon, instructions,
plus newspaper ad from 1934 - Tiffany bowl celebrating
the 50th anniversary of Tampax - 1936: box, tampon, patent (with
a short account of the invention of Tampax by Dr.
Earle Haas, and of the first Tampax president,
German immigrant Gertrude Tenderich) - Teachers'
guides - Menstrual educational booklets for girls
I thank Tambrands, the former maker of Tampax, for generously donating
BELOW: The 4 pages
of the folder (small versions): front; 2 interior, one with pocket
for 16 loose glossy ad pages; and the back.
Click on the ads or the links to see them enlarged
or just click the NEXT under the last picture.
The closed folder measures 10.6 x 13" (26.9 x
The folder paper is heavy.
INTERIOR (enlarge left, right sides) 2
pages. The RIGHT-HAND page has a slot (RED
ARROW) in the blue pocket at bottom (empty
here; see the ad pages)
to allow the legs of the model on the top ad to show through to the cover.
The ads you see are printed onto the folder itself
but the 16 glossy ads sit in the blue pocket.
The blue silhouette on the LEFT-HAND page is
actually a hole that allows the model on the facing page (a glossy ad on
this page) to show
through to the cover.
Below: Recognize the model in the center? She's on the cover peeking through a
die-cut hole from her home on a loose glossy ad
in the blue pocket. The box (ARROW)
cut allows her
feet to show through. See this
An envelope similar to this
one holds the folder.
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