Actual belts in the museum
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page
Sanitary panties ads, 1970s?, U.S.A. & U.K.
Sanitary panties - underpants designed to be used during menstruation
- have been around since at least the 1880s.
Below are ads for models probably during the 1970s, magazines unknown.
Below: This ad undoubtedly appeared after
the early 1970s when stick-in pads appeared,
replacing menstrual belts; towels of course are
what Americans call sanitary napkins. Other panties show different
ways to hold the pads.
underpants for menstruation, U.S.A., 1970s? The text actually says "menstrual
periods"! Finally, an ad with no euphemisms! But associating it with
a flower (and she apparently is holding morning glories) is a common trick, like putting
white clouds on a toilet paper wrapper: anything to draw your attention
to an opposite. In a castle in Germany I saw a small book filled with pictures
of famous paintings hanging next to the toilet paper in a "bathroom."
The owner told me it was to lure one's thoughts to higher things. Disposable
underpants come and go (literally), going possibly because of their low
cost and not being profitable enough.
Strangely, a British company from about the same
time also produced a disposable "pantee." It doesn't seem to be the same company.
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