Compare the American "Modess
. . . . because" ads, and the German "Freedom"
(Kimberly-Clark) for teens.
See a prototype of
the first Kotex ad.
See more Kotex items: Ad 1928 (Sears and Roebuck catalog)
- Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - 1920s booklet in Spanish showing
disposal method -
box from about 1969 -
Preparing
for Womanhood (1920s, booklet for girls)
- "Are you in the know?"
ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Nana sanitary napkin ad, France, probably
1980s, magazine?
In 1997 the webmaster of one of the
sites for the Nana pad (and tampon)
company contacted me for a reason I've
forgotten. At the time I
wrote on this MUM site,
[T]he company that makes NANA pads
and tampons conjured up this bon
vivant from the 1980s who still
puzzles me, even though I read
French and a kindly Frenchman has
interpreted it for me ("The more
women are cute [or nice], the more I
love them"). French guys refer to
their girlfriends as being "nana," I
am told by a male representative of
the company, who said the ad is
"very good." He had not seen it
before.
Not that the French are so
sophisticated that menstruation
doesn't faze them; on the contrary,
says my first informant. But somehow
their approach is, well, so French!
By this interpretation I guess the
pad name is "cute" or "nice." Internet
translators call it "chick" or"girl."
So, the text I guess translates as "The more women are
nice [or cute; "chick" (not chic)
doesn't seem to make it here] the
more I love them." I guess
there is no pun on Nana menstrual pad
as such. It all seems so complicated.
Those French.
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The ad, a one-pager, measures 9 x
11.62" (22.7 x 29.5 cm], is on one
page and is black and white.
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NEXT:
Dutch ad featuring just a man and his, um, Kotex
panty pad - Malaysian ad
featuring, yes,
just a man, but smirking big time
Compare the American "Modess
. . . . because" ads, and the German "Freedom"
(Kimberly-Clark) for teens.
© 2007 Harry Finley. It is illegal to
reproduce or distribute work on
this Web site in any manner or medium without
written permission of
the author. Please report suspected violations
to hfinley@mum.org
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