See how a woman wore a belt in a Dutch ad.
See a classy 1920s ad for a belt and the first
ad (1891) MUM has for a belt.
See how women wore a belt (and in a Swedish
ad). See a modern belt
for a washable pad and a page from the 1946-47 Sears catalog showing a great variety.
More ads for napkin belts: Sears,
1928 - modern belts - modern washable
- Modess, 1960s
Actual belts in the
museum
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH
Ad for Mimosept menstrual pads, 1970s,
Denmark, Billed Bladet magazine
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This ad sells a pad that finally needed no belt
nor special panties but adhered to the bottom
of the underpants with a sticky strip. This, folks, was a great advance.
Stayfree and New Freedom
were the first American pads of this type.
Being a Scandinavian ad often means being bolder than an American one;
you'd never see one like this in America. The moral crusaders would be declaring
the end of civilization.
Disclosure: Several years ago, when the
museum was in my house, the Swedish mother company
that made this pad ran a profile of me in its company magazine right next
to one of American astronaut Sally Ride! See a little history
of the company and its exhibit in a museum in Norway.
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Below: The ad ran across two pages of a
popular Danish magazine - the magazine's name means Picture Magazine. Each
ripped page measures about 9.75 x 12.75" (about 24.8 x 32.4 cm). The
actual green is darker and the page shows damage in spite of my attempts
to digitally eliminate mottling, etc.
Click on each page to see an enlargement.
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© 2007 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or
medium without written permission of the author. Please report suspected
violations to hfinley@mum.org
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