More ads for teens (see also introductory
page for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.),
Are you in the know? (Kotex
napkins and belts, 1949, U.S.A.), Are you
in the know? (Kotex napkins, 1953, U.S.A.),
Are you in the know? (Kotex
napkins and belts, 1964, U.S.A.), Freedom
(1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)"
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page

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Kotex Ad for Teenagers, "Some Days I'm Happy," 1942
This ad shows terrific period - excuse me - teenage culture (note "boogie-woogie"
under "SOME DAYS" and in the third line of the text, "swings"),
what with the Victrola (record player to you)
and naive drawings.
But the blues (and Kotex blue) stretch across all eras, as does menstruation,
and the ad sells comfort and safety and self-confidence,
as they have always done and always will. Kotex blue,
which the company history called hospital blue, bubbles up in the blue liquid
and stain ads for pads and tampons and came in for the disgruntlement of
Dr. Lillian Gilbreth (here).
Read the booklet "As One Girl to Another,"
mentioned at the bottom of the ad.
It's just as casual as this ad, differing from the typical formality
of earlier ones.
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See the menarche booklet "As one girl to
another." More ads for teens (see also introductory
page for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.),
Are you in the know? (Kotex
napkins and belts, 1949, U.S.A.)
© 1999 Harry Finley. It is illegal to reproduce
or distribute work on this Web site in any manner or medium without written
permission of the author. Please report suspected violations to hfinley@mum.org
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