More Camelia ads:
1920s (Germany), 1930s
(Germany), 1952 (Australia), 1970s
(France), 1990 (Germany) - Underpants
directory
What did European and American women use for
menstruation in the 19th century and before?
Ads for teens (see also introductory page
for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.),
Are you in the know? (Kotex
napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany),
Kotex (1992, U.S.A.),
Pursettes (1974, U.S.A.),
Pursettes (1974, U.S.A.),
Saba (1975, Denmark)
More ads for teens: See a Modess True or False? ad in The American Girl magazine, January
1947, and actress Carol Lynley in "How Shall
I Tell My Daughter" booklet ad (1955) - Modess
. . . . because ads (many dates).

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The influence of the World War II on German products:
Ad for Camelia menstrual pads (1940/41); underpants made from American sugar
sacks (1945/46)
The war changed German advertising and created shortages of products,
as it did in America, Japan and elsewhere.
The ad below is a bit more serious than an American Kotex ad from the
war era (1943, Kotex), but both show patriotism.
As it happens, both companies, Kotex and Camelia, sold the first widely
successful disposable pads in their respective nations and probably led
other companies in sales during this war.
Curiously, both companies packed their pads in blue
boxes (see a discussion of blue
in the 1927 Gilbreth report to Johnson & Johnson) and both boxes often
came plainly wrapped to their customers. Until about 1950 Germans found
a slip of paper in the Camelia box that they could give the clerk; it read,
"Please give me a discreetly wrapped box of Camelia." Modess pads,
in the U.S.A., included a similar slip in their
ads that women cut out and gave to the clerk.
To save materials, the government asked women to save the Camelia boxes
so they could be refilled. After the war, in 1946/47, women could get pads
only by giving the clerk one kilogram - 2.2 pounds - of old paper, since
manufacturers had stopped making pads. One woman recalled that she and her
office mates in the American military government exchanged documents from
their filing cabinets for pads at the drug store since old paper was hard
to find.
The shortage of pads in Japan after the war allowed unions to legally
negotiate leave from work for women during menstruation, which some companies
still permit. A Japanese woman studying at the University of Illinois sent
this museum her paper about menstrual leave in Japan.
The pictures, below, and much of the information, above, come from Zur Geschichte der Unterwäsche. 1700-1960. Eine Ausstellung
des Historischen Museums Frankfurt 28. April bis 28. August 1988, by Almut Junker and Eva Stille; FfM, Germany (Historisches
Museum) 1988, the catalog of an exhibit about the history of underclothing
in the city historical museum of Frankfurt am Main, Germany, in 1988.
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Ad from the magazine Mode und Wäsche, 1940/41, for
Camelia menstrual pads.
The text reads (my translation):
Always ready for duty [reflecting the German military usage
of einsatzbereit, meaning ready
for combat]
the German woman masters the most difficult duties. No one will ever notice
that she's not completely at her best, because today's Camelia protection
gives her more safety and and freshness and offers good protection. The
Camelia output of pads covers her needs.
Camelia, the ideal disposable [Reform] menstrual pad.
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White underpants hand knitted from the fiber of American
sugar sacks, 1945/46 (in the City Museum of Munich, photo from Zur
Geschichte der Unterwäsche. 1700-1960),
showing the make-do attitude of post-war Germany, and the talent of a German
woman.
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More Camelia ads:
1920s (Germany), 1930s
(Germany), 1952 (Australia), 1970s
(France), 1990 (Germany) - Underpants
directory
© 2001 Harry Finley. It is illegal to reproduce or
distribute any of the work on this Web site in any
manner or medium without written permission of the author.
Please report suspected violations to hfinley@mum.org
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