Read an earlier discussion of this: What did European and American women
use for menstruation in the 19th century and
before?
Ads for teens (see also introductory page
for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.),
Are you in the know? (Kotex
napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany),
Kotex (1992, U.S.A.),
Pursettes (1974, U.S.A.),
Pursettes (1974, U.S.A.),
Saba (1975, Denmark)
More ads for teens: See a Modess True or False? ad in The American Girl magazine, January
1947, and actress Carol Lynley in "How Shall
I Tell My Daughter" booklet ad (1955) - Modess
. . . . because ads (many dates).

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Some European women regularly menstruated
into their clothing:
More evidence (Part 2)
A 19th-century German comments on menstruation, with a proposal for
a menstrual pad and belt: from Friedrich Eduard Bilz's Das
Neue Naturheilverfahren (about 1890)
Read the discussion here.
(translated text continued from here)
Translation by Harry Finley (the original
text is at the bottom of this page):
soon becomes soaked with blood. If the woman doesn't have several such
middle pieces for changing she's condemned to wear the piece that was already
very dirty and burdensome after a few days for the whole period. That this
pad must be washed after menstruation stops is not a pleasant duty for finer
women, who want others to know as little as possible about the whole process.
In addition, because the pad can't be perfectly cleaned, just like those
for women bearing children and after having delivered, it's seldom the ideal
of cleanliness and asepsis.
Recently, therefore, one has made pads (with belt) with absorbent material
specifically for menstruation. The material is fine wood shavings and pulverized
moss.
The absorbent material must be fine enough to hold as much blood as
possible and destroy any bad smell. It must cause no harm and be soft.
It can't be loosely held but must sit in a narrow "pillow"
made of quite porous material. The middle piece must have an impermeable
casing, preventing soiling. It must be cheap - thus enabling poorer women
to use it - and easily and without fuss disposable, unlike the sponge, which
has to be cleaned after use.
The pad must fit exactly the form of the woman's body and ride up as
little as possible, sit perfectly, nowhere fold and rub, easily be put on
and taken off - in short, offer the menstruating woman comfort, not annoyance.
The attachment of such a pad should be made in such a way that it sits
completely securely, not letting it fall, and that it's easily removed after
soaking and replaced with a new one.
The following product meets these requirements:
1. The pad with wood-shaving pillow from the bandage factory of Paul
Hartmann in Heidenheim [see his ads here].
The belt girdle of this pad, made of calico or tricot and made in different
sizes, sits securely on the ridge of the hip bone. The upper edge circles
the waist. The lower edges run like a bathing suit from the crest of the
iliac inward and down together. While it clings to the form of the belly,
without sticking out in any way, it offers the advantage of protecting
and warming the pelvic organs.
The woman can wear the middle piece, which connects the front and back
pieces and bears the absorbent material, for the entire period.
The belt girdle has three buttons on each part: underneath and front
and back, which correspond to the button holes on the middle piece.
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