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Tampon, napkin, menstruation & puberty ads on this site
for teenage girls
Professor Joan Brumberg discusses advertising directed at teenagers
in her book The Body Project, which should be
required reading for everybody.
If a manufacturer can convince a teen to use its pad or tampon, chances
are good she will continue to use that product throughout her life. (The
same applies to cigarettes and many other products, which explains the current
effort in the U.S.A. to restrict cigarette advertising to post adolescents,
who are less likely to be beginner smokers.)
The taboo nature of menstruation inhibits many women from openly discussing
and comparing menstrual hygiene products, which gives manufacturers the
upper hand. Openness is better. It's interesting that in most of the ads
shown here, girls DO consult with each other, and choose the product advertised.
Boys figure heavily in this teen advertising.
The right product gets the guy! And how humiliating if he discovers she
is menstruating!
See famous woman, some under twenty, in menstrual products advertising,
and facts-of-life booklets
for girls. Read most of the 1928 Kotex booklet Marjorie
May's Twelfth Birthday, and all of the Kotex booklets
(mid 1930s) Marjorie May's Twelfth Birthday,
Marjorie May Learns About Life, and Facts About Menstruation that every
Woman should know.
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(Historic ads below) See BOOKLETS companies made for teenage girls & women
How do they do it? (U.S.A.,
Kotex napkins and belts, 1942)
Are you in the know?
(U.S.A., Kotex napkins, late 1940s-1950s?)
Are you in the know?
(U.S.A., Kotex napkins, late 1940s-1950s?)
Are you in the know?
GREAT BOOKLET
(U.S.A., Kotex napkins and belts, 1956)
Are you in the know?
(U.S.A., Kotex napkins and belts, 1950s)
Carefree (Germany, Johnson & Johnson, 1983 & 1989) two
ads for preteens and young teens
Carefree (Germany,
Johnson & Johnson, 1990)
Carefree (Germany,
Johnson & Johnson, 1989, 1990)
Carefree (U.S.A.,
Personal Products, about 1990) colored pantiliners
Freedom (Germany, Kimberly-Clark,
maker of Kotex, 1990)
Kotex (U.S.A., 1992)
Kotex (U.S.A., 1920s)
features skaters
Kotex (U.S.A., 1960)
features skaters
o.b. (Germany, 1978
and 1981, a tampon made in Germany by Dr. Carl Hahn GmbH, and from 1974,
in America, by Johnson & Johnson)
Pursettes (an American
tampon no longer produced, July 1972)
Pursettes (U.S.A.,
September 1972)
Pursettes (U.S.A.,
August 1973)
Pursettes (U.S.A.,
August 1974)
Saba (Denmark, Billed
Bladet magazine, about 1975)
San-Nap-Pak (U.S.A.,
menstrual pads, obsolete, July 1945)
Tampax "Are you
sure I'll still be a virgin?" (U.S.A., 1990)
Vania Girl's (France,
panty pad and tampon, 1991)
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© 2006 Harry Finley. It is illegal to reproduce or distribute any
of the
work on this Web site in any manner or medium without written
permission of the author. Please report suspected violations to hfinley@mum.org
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